CLIENT: BCK Online

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YEAR: 2012

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PROJECT BRIEF:

BCK is rewriting prevailing narratives concerning black children and families. Established in 2008, this entertainment media company has been featuring black celebrity kids, rising stars and parenting news for over a decade.

ROLE:

My primary role was to oversee art direction for the rebranding of the company. Formerly known as "Black Celebrity Kids," the name was changed to BCK Online to position it as an evolving media company. I developed the brand identity system and designed the new website.