CLIENT: AFA Sourcing

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YEAR: 2016

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PROJECT BRIEF:

Four guys created Dollar Sock Crew on a mission to disrupt the sock industry with fun but practical socks for men at an affordable price! The ecommerce site reflects their subscription-based business model and allows customers to personalize their shopping experience by building their own pack of socks.

ROLE:

My primary roles in this project were art director and designer. I was involved from the conception of the branding, and designed the sock prints, logo and an ecommerce solution for Dollar Sock Crew.