World Economic Forum
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Project Brief
TIMELINE:
Dec-Jan 4
PROJECT TYPE:
Interface
Risks, will shape the global economy in 2024.
The World Economic Forum (WEF) convened its 54th Annual Meeting in Davos - Klosters, Switzerland, from January 15-19, 2024, on the theme 'Rebuilding Trust,' emphasising the need for global cooperation and shared solutions in a world undergoing critical challenges like climate change, geopolitical issues, and more.
ROLE:
UI/UX Lead
CONTRIBUTION:
Wireframe
Visual Design
Opportunity
Opportunity
Humans are going to have better tools but we're still very focused on each other.
Challenges
Challenges
01
01
Whats the best way to
display the video content and CTA?
02
02
How do we navigate the videos like on a streaming site?
03
03
How do we deliver in time for Davos?
Define
Define
Images
01
Photography selected had to look authentic, accessible and show diversity.
02
We looked for images that conveyed emotion.
03
AI Prompt_
04
Badges received after completing curriculum.
Ideate
Solution
The interface was skinned with Accenture’s RAD design system to be on brand and utilized cover images from the AI platform Leonardo AI. Wireframes were handed off to the development team to prototype.
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