Industry Marketing
Embedded Files
IAA
CLIENT: IBM
YEAR: 2019
PROJECT BRIEF:
The Internationale Automobil-Ausstellung is the world's largest motor show held annually in Germany. Our project was to update the event page for the 2019 IAA Conference in Frankfurt with a keynote from IBM CEO Ginni Rometty. At the event, IBM shared how they are using AI, blockchain and cloud technologies to help companies in the auto industry transform drivers' experiences.
ROLE:
My primary role was visual design for this project. I selected the appropriate color palette and chose imagery that matched the copy.
PROCESS:
The color palette utilized a more vibrant cyan blue highlight to match the forward imagery. The primary focus was to update the intro band and leadspace. In addition, I communicated the copy changes to the development team.
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