Accenture Canvas
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Project Brief
TIMELINE:
June-Sept 2022
PROJECT TYPE:
Internal site for Canvas
ROLE:
UX Lead
CONTRIBUTION:
Visual System
UI Elements
Sitemap
Wireframe
Building Accenture’s in-house creative agency.
Accenture Canvas is the signal of a shift. It was envisioned as a new beginning forged from the merger of its 2 premier internal agencies, Accenture Creative and the Pod. Canvas is a global team of creative dreamers, makers and doers, Canvas brings the talent and insight needed to guide your decision-making and identify the best approach.
Opportunity
Opportunity
We're a creative team that pushes boundaries with innovative thinking and combines technology with human ingenuity.
Challenges
Challenges
01
01
How do we create a
unique identity for the
new agency?
02
02
How do we tell the story of who we are & what we do digitally?
03
03
How do we create a design system that works across different mediums?
Ideate
We started will mood boards and early creative explorations. The goal was to identify design elements and language that would translate the concept well digitally.
Ideate
In parallel with the visual exploration we developed the wireframe for the internal site based on the provided content. We had to create a cohesive userflow and navigation structure for the site
Solution
We developed a high fidelity prototype so that we could see the interactions, visual elements and how well they work together. The initial intro was just a logo teaser but my UX recommendation was to place the full Canvas reel right at the start.
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