Watson IoT
Embedded Files
Honeywell
Partnership
CLIENT: IBM
YEAR: 2017
PROJECT BRIEF:
There is a retail revolution underway with AI insights that move at the speed of business. With Watson IoT and Honeywell, retailers can create an environment that intuitively understands the needs of every customer and employee, delivering improvements in enterprise operations, individual store management and new revenue streams. Our project was to create an announcement page for Watson IoT's partnership with Honeywell.
ROLE:
My primary role was to oversee the visual design of the page by maintaining brand integrity and checking for overall cohesiveness. I created a high fidelity comp for the development team and provided visual assets.
PROCESS:
First, images were selected that narrated the business solution. Next, a color palette was chosen to compliment the imagery. Then, IBM Plex font was used in accordance with brand guidelines and the overall page was iterated until visual consistency was achieved.
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