Watson IoT
Embedded Files
IoT Echange
CLIENT: IBM
YEAR: 2019
PROJECT BRIEF:
The latest innovations and thinking to unlock the power of data with AI and IoT are unveiled every year at IBM Watson’s IOT Exchange event. This event is designed like a university and structured into four dedicated academies focused on IBM Maximo®, IBM TRIRIGA®, IBM Engineering and IBM IoT Platform. Our project was to update the page for IBM's annual IoT exchange event.
ROLE:
My primary role was to oversee the visual design of the page by maintaining brand integrity and checking for overall cohesiveness. I created a high fidelity comp for the development team and provided visual assets.
PROCESS:
First, images were selected that aligned with each academy offering to be used across marketing channels. Next, a color palette was determined to compliment the imagery. IBM Plex font is used in accordance with brand guidelines and the overall page was iterated until visual consistency was achieved.
Page updated
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