Industry Marketing
Embedded Files
Consumer
Digital Ops
CLIENT: IBM
YEAR: 2019
PROJECT BRIEF:
A digital transformation is coming to retail store operations. In order to keep pace with consumer demands for speed and efficiency, retailers have to innovate. AI will help retailers keep up in all areas, from the store floor to the back office supply chain. Our project was to redesign three pages for consumer digital operations within the Industry Marketing team.
ROLE:
My primary role was visual design and layout for this project. I selected the appropriate color palette, page pattern and chose the right imagery to match the business offering. Afterward, I created a high fidelity comp for the development team and provided visual assets.
PROCESS:
First, images were selected that narrated the business solution. Next, a color palette was chosen to compliment the imagery. We went through several iterations with UX for the layout and chose a Z pattern because it allows the user to easily scan the page. This was the best suited layout to drive the user to a single offering on the page.
We created a separate leadspace for mobile to account for mobile resolutions.
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