Industry Marketing
Embedded Files
Reinventing Financial Services
CLIENT: IBM
YEAR: 2019
PROJECT BRIEF:
Every year titans of industry converge in the Big Apple to talk money. RFS is dedicated to connecting industry leaders through intimate, peer-to-peer events and digital content. They share their boldest ideas digitally, providing tools and tactics to help solve this evolving industry’s biggest challenges. Our project was to create an event page for the 2020 RFS event.
ROLE:
My primary role was to oversee the visual design of the page by maintaining brand integrity and checking for overall cohesiveness. I created a high fidelity comp for the development team and provided visual assets.
PROCESS:
The color palette was mainly neutral with subtle background colors for contrast and pop. I created several iterations of the page to provide selections of the appropriate leadspace and color palette. In addition, I cleaned up the speaker images for the Agenda page. We used a user pictogram as a placeholder for speakers that were not confirmed.
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