Natey Nartey

UI/UX Designer

SUMMARY

Innovative and process-driven UI/UX Designer with over 15 years of experience in transforming complex challenges into creative solutions. Proven track record in leading design projects, enhancing user experiences, and driving engagement across various industries. Adept at collaborating with cross-functional teams to deliver user-centric designs.

PROFESSIONAL EXPERIENCE

Senior UI/UX Designer Accenture
May 2021 – Feb 2024

·       Revamped Key Internal Platforms: Led comprehensive UX design initiatives to revamp the I&D portal for Accenture’s 700,000+ employees, resulting in a significant increase in user engagement and an enhanced overall user experience.

·       Strategic UX Leadership: Designed and implemented robust UX strategies for key projects, including the Leadership Academy and Solution Tablet, as well as various initiatives across M+C at Accenture, ensuring alignment with business goals and user needs.

·       Cross-Industry Collaboration: Successfully collaborated with clients across diverse industries such as Hospitality, Retail, Communications Media & Technology, and Travel, delivering tailored UX solutions that drove business success.

·       User-Centric Workshops: Conducted extensive UX workshops utilizing card sorting and tree testing methodologies to gather critical usability insights, which were then translated into actionable design improvements that enhanced user satisfaction.

·       Precision in Design Documentation: Created detailed annotated wireframes to ensure cross-functional teams were aligned on desired functionality and design specifications, facilitating smooth project execution.

·       Cross-Functional Teamwork: Worked closely with product managers and developers to ensure the design vision was fully realized in the final product, resulting in cohesive and high-quality user experiences.

UI/Visual Designer IBM
Oct 2016 – Dec 2019

·   Innovative UI Design: Designed intuitive and visually appealing user interfaces for Watson IoT, ensuring that all UI/visual designs significantly enhanced overall user experience, adhered strictly to brand guidelines, and aligned seamlessly with business goals.

·   High-Quality Visual Compositions: Developed high-fidelity visual compositions using Sketch, effectively translating wireframes and sponsor requirements into engaging and user-centric web experiences.

·   Comprehensive Asset Production: Produced a wide range of visual assets and marketing banners for Watson IoT across various social and web channels. This included leadspaces, GIF animations, images, pictograms, and infographics, contributing to a consistent and dynamic brand presence.

·   Transformation of Visualizations: Transformed low and mid-fidelity visualizations into polished and elegant high-fidelity interface elements and front-end designs.

·   Professional Design Communication: Articulated design logic and rationale clearly and professionally to stakeholders, enhancing visual elements and maintaining the highest design standards.

·   Industry Knowledge and Best Practices: Maintained an up-to-date knowledge of industry trends and best practices in UI design, ensuring that all designs were innovative and competitive.

·       Cross-Functional Collaboration: Collaborated extensively with cross-functional teams, including product managers, developers, and marketing professionals, to define project requirements and design specifications, ensuring alignment and successful project outcomes.

Visual Designer BCK Online
Apr 2012 – Sept 2016

·   Designed Engaging Digital Content: Created visually compelling pages, website elements, and marketing collateral that significantly enhanced BCK's brand image and resonated with the target audience, leading to increased user engagement and retention.

·   Brand Development and Management: Advanced the BCK brand library by establishing and implementing comprehensive brand guidelines for logos, typography, and imagery, ensuring a consistent and professional presentation across all digital platforms.

·   Cross-Functional Collaboration: Worked closely with developer teams to ensure all updates and new features strictly adhered to BCK’s brand guidelines and UX best practices, resulting in a seamless and cohesive user experience.

·   Innovation and Revenue Growth: Integrated scalable content management systems that streamlined the process for writing contributors, expanding the pool of high-quality content. Opened new revenue streams by developing and implementing strategies for sponsored posts and affiliate marketing, boosting the company's profitability.

·       Project Leadership: Led multiple design projects from concept to completion, effectively managing timelines, budgets, and stakeholder expectations, which resulted in the timely and successful launch of several high-impact marketing campaigns.

Visual Designer AIA Ecommerce
Mar 2010 - Nov 2012

·   Visual Asset Creation: Designed and developed visual assets for a fashion eCommerce retailer, managing vendor uploads to Magento CMS to ensure accurate and timely updates.

·   Comprehensive Graphic Development: Created high-quality product graphics, web logos, banners, and marketing materials for various vendor campaigns, enhancing the visual appeal and effectiveness of promotional efforts.

·   Website Management: Maintained the Magento website, overseeing backend content management for products and site banners to ensure a seamless and user-friendly experience.

·   Process Optimization: Recommended and implemented inventory management improvements, identifying opportunities to enhance the user experience through smart and innovative design solutions.

·       Collaborative Campaign Execution: Worked closely with vendors and project leads to communicate key messages and develop cohesive promotional banners, driving engagement and sales.

Design Consultant Parabl Design
Jan 2014 – Present

·   Strategic Design Leadership: Established design direction in alignment with brand guides for diverse mediums including web, logos, fashion, footwear, graphic design, and print, ensuring cohesive and impactful brand presentations.

·   Comprehensive Project Management: Managed all aspects of establishing the company on a consulting and design freelance basis, including brand building, customer acquisition, creative management, timelines, and product development.

·   Multitasking and Efficiency: Delivered high-quality projects for multiple clients concurrently, demonstrating exceptional multitasking abilities and time management skills to meet overlapping deadlines.

·   Client-Centric Approach: Cultivated strong client relationships by understanding and addressing their unique needs, resulting in repeat business and positive referrals.

·   Innovative Problem Solving: Developed innovative solutions to complex design challenges, enhancing client brand identities and market presence.

·       Cross-Industry Expertise: Leveraged expertise across various industries to provide tailored design solutions, contributing to the growth and success of clients' businesses.

EDUCATION

Pratt Institute
2001-2005
Bachelor of Industrial Design (B.I.D)

SKILLS

Professional Skills: UX Design, UI Design, User Experience, Prototyping, Wireframing, Design Thinking, User-Centric Design, Visual Design, Figma, Sketch, Adobe Creative Suite, Cross-Functional Teams, Brand Guidelines, User Engagement, Usability Testing, Card Sorting, Tree Testing, Annotated Wireframes, High-Fidelity Designs, Magento CMS, Design Strategy. Information Architecture, A/B Testing, Design Systems.

Technical Skills: Figma, Adobe Photoshop, Adobe Illustrator, After Effects, InDesign, XD, Sketch, Canva, Mid Journey, Microsoft 365, InVision, Adobe Creative Suite, Mural, Storied, Google Sites, Sharepoint, basic html, Wix, Wordpress.